No matter what your opinion of mass emails is, I guarantee there are at least a few you actually enjoy receiving and do get real value from. However, emails with your voice, philosophy and insights that the recipient actually appreciates and is interested in? That’s an entirely different beast. Who wants to read your “Memorial Day Newsletter”? (Even your mom is only glancing at it and that’s just to be polite because she loves you). And that is one of the best ways to build long-term relationships with future clients, exponentially growing your business over time.Īgain, “newsletters” are annoying to all of us. Because, in the end, if you’re giving someone what they want, those people will read every single word you send their way and still want more. So whatever personal hang-ups you have about being on someone’s list, or potential customers being on yours, it’s time to get over them. Whether it’s through a weekly or monthly email, if you can delight people by sharing unique insights with them on a regular basis, email is probably the first place you should focus your brand-building energy. Just like branding, email marketing is all about speaking to your ideal clients. Just because you hate being on some lists, doesn’t mean lists don’t work. Depending on which study you read, you get $35 to $40 back for every dollar you invest in email! This reinforces the fact that, hands down, there's nothing more valuable than direct access to someone’s attention.ĭespite these numbers, many small business owners still hold on to negative feelings about email marketing, and understandably so, but it is preventing them from doing something that is one of the easiest and cheapest ways to market yourself and your business. So while the old “newsletter” content is useless and dead, successful marketers know that quality email marketing is still one of the best marketing tools available, especially for service-based businesses. Newsletters have historically been emails that humble-brag about internal company achievements and give generic information to the poor saps that were unfortunate enough to end up on said company's RSS feed (whatever that is, or rather, was). So the bottom line is I have not talked to this particular client in many years but I was able to stay in touch with him and his wife and stay connected to them even if it was a simple monthly letter.Why would we want to do that to anyone?! Well you should, and here’s why. Interested? I very much look forward to talking with you. I will be talking to several realtors but thought you would like first shot at it. Well, life is what it is, and it’s time to sell my mom’s house.
Don’t stop sending them, I read every one. I continue to think about you because of those damn annoying monthly newsletters. Hi Marguerite, You were our realtor when we bought our home in Penryn about 15 years ago. Now in all honesty, I have missed a few months over the years and have been late on occasion too.īut if you remember the client that I have been talking about the last few days in my emails? This was his recent email to me that started that chain of events: I have literally mailed to my database EVERY MONTH for over 20 years. I will tell you that this has truly been a HUGE part of my success. What is most important is that you MAIL yes I said good ole fashion SNAIL MAIL… NOT EMAIL… something every month! They don’t have to be fancy or perfect English or formatted correctly… just like this email.īut here is the real point. I have written about my kids (boys give you tons of great material), my grandparents, being an empty nester and much more. I write about whatever happens to be going on in my life. We used to laugh about it every year but always read every bit of it, mostly I guess because we all have that nosy side to us that wants a peek into other people’s lives.Īnd frankly it is more exciting than boring newsletters about real estate statistics or sports schedules (well maybe some people like those sports schedules. The kind that had all the gossip in it about all your cousins or family friends that you don’t remember? You know the ones that you used to get from your Grandma or Aunt Sally would send every year at Christmas. But what we don’t get much of anymore are personal cards and letters. If you are anything like me you get a ton of email and good ole junk snail mail.
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